In collaboration with Akshay Anand as copywriter

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Background:

Spotify wants their audiobooks to be a hit, especially with younger generations.

Human/Consumer Insight:

Gen-Z is the most aware generation and they make sure their voices are heard, and that no voice goes unheard. They are all ears to marginalized voices, new ideas, and different cultures.

Brand/Product Insight:

Spotify lets users switch through content seamlessly. Stay on the same topic and listen to different types of content.

Big Idea:

Spotify becomes a medium of discovery through which Gen-Z can listen to all the voices that matter - from songs to podcasts to audiobooks.